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They opened their entry with a bold statement of their purpose. "Uthando means Love, and through our experiences of connecting people, we aim to spread seeds of love, kindness and understanding. We strive to be an example of inspirational travel that connects visitors with communities in an authentic and culturally sensitive way that leaves a lasting positive impact for visitors and locals alike." Since 2008, Uthando has been provided "respectful, life-changing Philanthropic Educational Excursions around Cape Town." They have enabled thousands of Uthando guests annually to experience South Africa's unique spirit of Ubuntu 'I am because we are.'
Uthando creates links between tourism and community development projects by facilitating group visits to development projects. Some visitors become regular donors. For example, a Dutch family that went on a Uthando Excursion in 2009 assisted Uthando in financing the construction of 6 high-quality Early Childhood Development Centres (ECD). The most recent ECD was built from 1700 tyres, plastic bottles, and film set waste bricks, making it the most unique ECD in South Africa. In 2021 Uthando allocated R4 992 060 (280, 529 USD) to community projects in 2021 and R4 458 833 (250,565 USD) in 2022.