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The African Responsible Tourism Awards were established in 2014 to celebrate and inspire change in the African tourism industry. It is an Africa-wide search and celebration of the most inspiring and enduring responsible tourism experiences.
The awards rest on a simple principle – that all types of tourism, from niche to mainstream, can and should be organised in a way that preserves, respects and benefits destinations and local people.
The Awards is open to any organisation anywhere in Africa. The winners of our Awards are announced each year at a ceremony at World Travel Market Africa held in Cape Town.
"Our vision for the awards is to shine a light on the best of the best and to inspire change in the African tourism industry. Better Tourism Africa wants to help people live their dreams through authentic and life-enriching adventures, to ensure local people and wildlife benefit and to be a catalyst for change in the tourism industry. Our awards are a key part of this dream to drive positive change. Our awards celebrate the shining stars of responsible tourism on the African continent – the individuals, organisations and destinations making a positive impact on local cultures, communities and biodiversity. But more than that, we want their examples to inspire others. That’s why we’ve got the most rigorous judging process around. And we work with our partners to get the word out so that winners’ are an example to the industry."
Finalists of the Awards are invited to a prestigious ceremony hosted as part of World Travel Market Africa in Cape Town where the winners are announced to an audience of tourism ministers, destination managers, industry professionals and media. We also work with a variety of media partners to share the stories of our winners with the public.