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Can Travel Broaden the Mind?

May 22, 2019
Harold Goodwin
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At Arabian Travel Market in Dubai in April 2019 there was a panel debate about this question.

Tourism Broadens the Mind – can we do more?
Tourists are increasingly demanding memorable experiences, opportunities for meaningful connections with local people, One of the great benefits of travel and tourism is the opportunities it creates for people from very different religions, cultures and backgrounds to meet and for the traveller or tourist to learn more of the history and way of life of the communities they visit. As Krippendorf, the founder of Responsible Tourism pointed out, “every individual tourist builds up or destroys human values while travelling”. What can those of us in the industry do to foster understanding and celebrate diversity?

Mejdi Tours are leaders in socially conscious tourism and the originators of the Dual Narrative Tour ™. They are the world’s leading experts on post-conflict tourism now operating tours in 20 countries.

Husam Jubran of Mejdi Tours made a strong case for well-guided tours achieving this.

What is unique about Mejdi?  Presenting complexity with two guides, one for each side of the conflict.


The Guide as Educator - addressing multiple narratives


Broadening the minds of tourists - deconstructing stereotypes.


Aziz Abu Sarah, co-founder of Mejdi Tours with Scott Cooper, his TED talk is important for all engaged in tourism.

Aziz Abu Sarah is a Palestinian activist with an unusual approach to peace-keeping: Be a tourist. The TED Fellow shows how simple interactions with people in different cultures can erode decades of hate. He starts with Palestinians visiting Israelis and moves beyond.

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