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The ICRT West Africa is part of ITTOG, the Institute of Travel and Tourism of The Gambia. Adama Bah worked with the ICRT and Harold Goodwin from 1999 on a DFID-funded local economic development project in The Gambia. This initiative and Adama's subsequent project, Gambia is Good, have influenced developments elsewhere. Sheikh Tejan Nyang joined shortly after, and ITTOG has diversified its activities.
ITTOG is registered and accredited as a training provider by the NAQAA of The Gambia. ITTOG has had lots of international acclaim from winning Virgin Holidays Responsible Tourism Award 2012 for contribution to people and culture and in 2014 short listed to the top 3 by the World Travel and Tourism Council Tourism for Tomorrow Awards for responsible tourism projects. The institute has been recognized by the World Bank as “the only institute in The Gambia offering structured learning in tourism backed by creditable partners” and from 2008 to date, the Institute has trained over 1120 students including students from the sub-region: Senegal, Ghana, Liberia and Nigeria
Adama Bah, Chairman Board of Director Institute of Travel and Tourism of Gambia (ITTOG).
Adama Bah worked as a hotelier for 25 years and in 1995 formed a small advocacy group in Gambia known as Gambia Tourism Concern (GTC). During a GTC Workshop on Community Based Tourism Enterprises the idea of creating a trade association of small scale enterprises in tourism ASSET emerged. Adama co-founded the Institute of Travel and Tourism of Gambia and has been the Chairman of the board of directors since it was founded in 2008. Furthermore Adama Bah founded the International Centre for Responsible Tourism-West Africa. It was established as a network of tourism professionals and regional training centre in West Africa to help in the training of a significant number of Gambian and West African men and women on issues of Responsible Tourism.
Sheikh Tejan Nyang Principal and founding member of The Institute of Travel and Tourism of The Gambia (ITTOG) is a recipient of the Ballafong Award for his contribution to tourism development in West Africa in 2011 and in 2014 was awarded as one of the 100 most influential personalities in West Africa. Tejan worked with one of Norway’s biggest Tour Operator Saga Tours as a sales consultant prior to his entrance to The Gambian Civil service in 1978, he became Director of Tourism in 1990. Tejan took voluntary retirement in 1993 to work in the private sector in one of the leading top 3 star hotels Sunwing as Rooms Divisions Manager.He moved on to become General Manager of African Village Hotel in 1996 for a short period before joining the United Nations as National Coordinator of The International Year of Volunteers for 2 years before returning to Government once more to Coordinate The Gambia Tourism Master Plan Studies. Tejan is the current Chairman of the ECOWAS Tourism Committee on hotel classification, the UNIDO/ECOWAS Tourism standards and a Member of the Eco-label Committee among others.
In addition to the ICRT West Africa ITTOG has a series of projects and works closely with My Gambia
The ICRT's work in The Gambia commenced with a local economic development project, which was largely successful.
Goodwin H et al. (2002) Harnessing Tourism for Poverty Elimination: A Blueprint from the Gambia, NRI Report No: 2693
Bah A & Goodwin H (2003) Improving Access for the Informal Sector to Tourism in The Gambia Pro-Poor Tourism, London
Goodwin H & Bah A (2006) The Gambia: paradise or purgatory? in The International Development Magazine DFID