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Responsible Tourism at WTM London 2023

Responsible Tourism is about using tourism to make better places for people to live and better places for people to visit. How can we “do tourism better”?

7th November    14:00 - 14:30    Why does Responsible Tourism make business sense? Podcast
There is no single business case for Responsible Tourism because there are many. The business cases are multiple.  If you are sceptical about the value of Responsible Tourism to your business, come and hear about why RT makes business sense for them. If you are already using Responsible Tourism as part of your business – are there other elements that you could add?  Are you making the most of Responsible Tourism?

Moderator: Harold Goodwin, WTM Responsible Tourism Adviser

Shannon Guihan, Chief Sustainability Officer & Head of TreadRight for The Travel Corporation,

Garry Wilson, Chief Executive Officer at easyJet Holidays


7th November    14:30 - 15:10    Countering Green Washing, Positive-Impact Tourism WTM Site Innovate Stage

There is increasing demand for experiential tourism and evidence that travellers and holidaymakers are concerned about their negative impacts. We need to accentuate the positive and communicate the good that tourism does for local communities and their natural and cultural heritage. Greenwashing undermines our sector in the eyes of travellers and destination communities. It damages all of us. How can tour operators, accommodation providers and the many small businesses which are the tourism industry communicate the good they do and honestly report their declining, negative impacts?

Moderator: Harold Goodwin, WTM Responsible Tourism Adviser

Julie Cheetham, Founding Member and Managing Director at Weeva

Shannon Guihan, Chief Sustainability Officer & Head of TreadRight for The Travel Corporation,

Inge Huijbrechts, Global Sustainability Security Senior Executive, Radisson Hotel Group

Rochelle Turner, Head of Sustainability at Exodus Travels


7th November 15:10-15:45 Engaging Communities in the Business of Tourism WTM Site Innovate Stage

In this panel, we shall contrast two different, but highly successful, ways of engaging local communities as partners in the business of tourism, creating shared value, diversifying local economies and raising living standards. In South Africa, communities were gifted lodges as part of land reparations post-apartheid. In Kerala, villages initially rebelled against tourism development but by developing producer cooperatives and Village Life Experiences the state has shown how tourism can bring sustainable development by adding an additional market opportunity for local producers, artists and performers.

Moderator: Harold Goodwin, WTM Responsible Tourism Adviser

Glynn O’Leary, Chief Executive, Transfrontier Parks Destinations

Hendrik Mathys from the Mier Community co-owners of !Xaus Lodge with the Khomani San Community, a director of the !Xaus Lodge Development Trust

Principal Traditional Leader Morena Montoeli Mota of Batlokoa ba Mota Traditional Community, owners of Witsieshoek Mountain Lodge.

Mrs V Vidyavathi, Secretary Tourism, Government of India

Biju K IAS , Secretary of Tourism, Government of Kerala

Sheo Shekhar Shukla IAS Secretary of Tourism, Government of Madhya Pradesh


7th November    15:45 – 16:15    Managing Destinations: Overcoming Overtourism WTM Site Innovate Stage

We live in a finite world. Our world looks infinite on Earth as we look across the sea, a forest, or a rolling landscape. From space, we see the Blue Marble, our planet, first photographed fifty years ago.  Destinations are not infinite. Over the last decade, concern about overtourism has grown, and communities, politicians and commentators in the media have highlighted the issue. How can destinations manage and reduce the negative impacts and enhance the positive?

Moderator: Harold Goodwin, WTM Responsible Tourism Adviser

Emanuele Moggia, Mayor of Monterosso and VP Cinque Terre National Park
Silvia Moggia, Data Storyteller & Strategist, The Data Appeal Company
Miquel Rodriguez Planas, Manager of the Economic Promotion Area. Barcelona City Council
Vincent Nijs, Chief Strategist, Visit Flanders


7th November    16:15 – 16:50    Decarbonising Aviation - Is hydrogen part of the Solution? WTM Site Innovate Stage

The problem is not flying; the problem is the greenhouse gas emitted from burning fossil fuels. There are many destinations with no prospect of domestic tourism and few if any, alternative ways of earning foreign exchange. They are aviation-dependent. The aviation industry forecasts rapid growth and promotes SAF from waste, biofuels and power-to-liquid, but what part will hydrogen play?

Moderator: Harold Goodwin, WTM Responsible Tourism Adviser

Jane Ashton, Sustainability Director, easyJet PLC

James Cox, Public Affairs Lead, Bristol Airport

Jenny Kavanagh, Chief Strategy Officer, Cranfield Aerospace Solutions Ltd

Jessica Kennedy Project Executive Hydrogen Demonstrator at Rolls-Royce

Solange Baena-Zambrana, UK Lead and National Representative, Airbus Aviation Environmental Roadmap (AAER)


7th November    16:50 - 17:00    Technology for Responsible Tourism WTM Site  Innovate Stage

This session dives into the importance of technology in Responsible Tourism and enables businesses and destinations to make better-informed decisions to promote sustainability and minimise negative impacts on the environment. Harold Goodwin will unveil the launch of a new website designed to provide curated and reliable advice on traditional and advanced technologies that minimise negative impacts and maximise social, economic and environmental ones.

Moderator: Harold Goodwin, WTM Responsible Tourism Adviser

Glenn Mandziuk, CEO, Sustainable Hospitality Alliance

Joseph Sebastian Faizal Shabana Foundation


7th November    17:00 - 18:00    Celebrating 21 Years of Responsible Tourism WTM Site Innovate Stage

When we take responsibility, we can make tourism better for our clients, local communities, their natural and cultural heritage and our businesses. The Cape Town Declaration on Responsible Tourism in Destinations was launched at a side event of the World Summit on Sustainable Development in 2002. Last year the 2022 Charter on Responsible Tourism was signed on Magna Carta Island, consolidating twenty years of tried and tested ways of using tourism to “create better places for people to live in and for people to visit.” It’s our 21st birthday, and it is time to celebrate.

HOST: Harold Goodwin, WTM Responsible Tourism Adviser

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On the Elevate Stage WTM Site

8th November 11:05-11:45 Breaking barriers: Travellers are demanding better, more sustainable holidays, how do we deliver?

In a world where travellers demand holidays and experiences that do not compromise our planet, sustainability remains a must. Join our sustainable trailblazers as they delve into the heart of this matter, exploring how education, socio-economic empowerment, and strategic funding can be catalysts for monumental shifts toward sustainable and responsible tourism. The mainstream media often highlights tourism's negative impacts, ranging from greenhouse gas emissions to second homes and holiday lets displacing local people from affordable housing and overtourism. But amongst the challenges lies opportunity - How do we successfully counter the negative coverage and remind people about the positive benefits of tourism?

Moderator: Harold Goodwin, WTM Responsible Tourism Adviser
Martin Brackenbury, formerly President of the International Federation of Tour Operators and Advisor to UNWTO
Sacha Dench, CEO & Ambassador for the UN’s Convention on Migratory Species
Nombulelo Guliwe,  Acting CEO, South African Tourism
Vincent Nijs, Chief Strategist, Visit Flanders
Ruth Wright Euronews Travel Managing Editor, Euronews Travel

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