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23 January The 2026 Responsible Tourism Awards are open for entries
16 January Climate change and seasonality in Europe
09 January Communicating sustainability effectively
02 January What does AI mean for tourism?
” By analysing corporate communications from major airlines, manufacturers, and industry organisations, the research identified seven dominant narratives that collectively construct an image of climate responsibility while legitimising continued growth, including three new strategies that were not previously reported in past scholarship. These narratives form a discursive system that sustains belief in aviation’s “compatible coexistence” with climate breakdown (Hopkins et al., 2023), even though emissions from the sector continue to rise.” more
Gössling, S., Hopkins, D., Schweiggart, N., Cohen, S., Cocolas, N. and Higham, J., 2026. Beyond the Rhetoric of “Sustainable Aviation”: A Counterfactual Confrontation. Journal of Travel Research
