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RTD 12 Finland

The 12th International Conference on Responsible Tourism in Destinations took place in Jyväskylä 9-10 June 2016. The theme of the conference was Four Seasons and Responsibility, the first day focussed on seasonality and the second on water . The conference was organised by JAMK in cooperation with Hub ICRT, Lahti University of Applied Sciences and Lapland University Consortium; Multidimensional Tourism Institute and ICRT Finland Network under the leadership of Petra Blinnikka of the Finnish International Centre for Responsible Tourism. The conference was hosted by the JAMK University of Applied Sciences.



The conference brought together 99 tourism industry professionals, academics, and media from 15 countries Finland, Iceland, the UK, the Czech Republic, Germany, Canada, Russia, Turkey, the Netherlands, New Zealand, Estonia, Spain, Sweden, Venezuela, and Bulgaria.

Video recordings and pictures of the conference are now available.

Video recordings you can find through this link

Here greetings from our photographer Hanna Hauvala:

Here you are! Captured memories from Responsible Tourism in Destinations 8-10 June 2016 Jyväskylä, Finland. Thank you for being inspiring models. 🙂

Pictures can be used freely for any application – name of photographer in appreciated, but not required.  And sorry for the adds which might be popping up when you are watching the pictures through Flickr.




Programme of 12th International Conference on Responsible Tourism in Destinations 

 #rtdfinland2016 #jamk

 Wednesday, June 8

19:00 - 21:00 Get-together party, Alvar Aalto museum

Thursday, June 9

Theme Four seasons and responsibility: seasonality

Chair: Minna-Maaria Hiekkataipale, Head of Department, Tourism and Hospitality, School of Business, JAMK University of Applied Sciences

9:00 Registration and coffee

10:00 Welcome
Conference Opening Words

Director Asta Wahlgrén, School of Business, JAMK University of Applied Sciences

Professor Harold Goodwin, International Centre for Responsible Tourism/ Manchester Metropolitan University

Senior Lecturer/ICRT Finland coordinator Petra Blinnikka, JAMK University of Applied Sciences

10:30 Keynotes

Climate change and challenges in responsible tourism
Postdoctoral researcher Kaarina Tervo-Kankare, University of Oulu 

Attracting tourists all year round – challenges and opportunities in seasonality and responsibility
Product development manager Terhi Hook, Visit Finland

11:30 Tackling with seasonality: company cases

Responsible tourism business - story of Yöpuu Yhtiö Ltd
Sales manager Ella Salmela, Yöpuu Ltd 
Responsible business from seasonality in food
Entrepreneur Riitta Halttunen, Arts & Crafts Restaurants 

12:30 Questions and discussion

12:45 Lunch

13:45 Parallel sessions

Sessions A & B

Session A, Chair: Lecturer Anne Törn, JAMK University of Applied Sciences.
Session B, Chair: Principal Lecturer Tiina Seikkula, Lahti University of Applied Sciences.

A: Seasonality
B: Locality and Responsibility
13:45-14:05 Summer Tourism: Off-season activities at tourist resorts in Lapland.
PhD candidate Kirsi Nikkola, University of Lapland, Faculty of Social Sciences, Multidimensional Tourism Institute, Finland
Short food supply chains – Local food and social capital.
M.Sc. (Econ), Project Specialist Hanna Hauvala, Bachelor of Hospitality Management, JAMK University of Applied Sciences, Finland
14:10-14:30 Implications of climate change on glacier tourism demand in Iceland.
Ph.D. candidate Johannes T. Welling, Department of Life and Environmental Science, University of Iceland, Iceland
Experience value through identity and heritage.
Assoc. Prof. Dr. Ruhet Genc, Vice-Dean, Faculty of Economics & Administrative Sciences, Turkish-German University (TGU), Turkey 
14:35-14:55 Planning the wild: in times of tourist invasion.
Associate professor Anna Dóra Sæþórsdóttir, Department of Geography and Tourism, Institute of Life and Environmental Sciences, University of Iceland, Iceland
Save the world meal by meal.
(Hotel, Restaurant & Tourism Management) Project Manager Hilkka Heikkilä, JAMK University of Applied Sciences, Finland
15:00-15:20 Foresight for Borders-model predicts the seasonal amount of borders traffic.
Project Manager Laura Tarkkanen, Laurea University of Applied Sciences, Finland
Employing local food products in a destination to enhance a sustainable tourism value chain - perceived benefits by tourists, locals and food producers.
M.A. Sarah Seidel, Stenden University of Applied Sciences, The Netherlands

15:20 Coffee

15:45 Keynote

Responsible Tourism - addressing seasonality
Prof. Harold Goodwin, International Centre for Responsible Tourism, Manchester Metropolitan University

16:30 Roundup of the first conference day

19:00 - 20:00 City Reception at the Jyväskylä City Hall

Friday, June 10

Theme | Four seasons and responsibility: water in its´ different forms

Chair: Johan R. Edelheim, Director, Multidimensional Tourism Institute (MTI), University of Lapland

8:30 Registration

9:00 Keynotes

Tourism, Water and the Business of Responsible Tourism
Professor C. Michael Hall, Canterbury University, New Zealand

Lake Päijänne on its way to responsible tourism destination?
Environmental Protection Manager Päivi Halinen, Central Finland Centre for Economic Development

10:00 Waterbased activities and responsibility - panel discussion

Moderator: Prof. Harold Goodwin, International Centre for Responsible Tourism, Manchester Metropolitan University


  • Group Marketing and Events Manager Rachel Bell, Lake District Estates, Ullswater Steamers, UK
  • Project Manager Matti Pollari, EcoFellows Ltd, Finland
  • Entrepreneur Béla Pavelka, Tavinsulka Ltd, Finland
  • Marketing Manager Samuli Heiskala, Viking Line, Finland

11:30 Green Key - Practical solution for responsible hospitality industry
Green Key Program Manager Marketta Viljasaari

11:45 Lunch and networking

Poster exhibition by summer school students in the lobby (open during the breaks).

13:00 Parallel sessions A & B

Sessions A&B

Session A, Chair: Principal Lecturer Minna Tunkkari-Eskelinen, JAMK University of Applied Sciences.
Session B, Chair: Lecturer Outi Rantala, Multidimensional Tourism Institute/University of Lapland

A: SME Approach
B: Destination approach
13:00-13:20 Factors influencing on sustainability performance in micro-sized rural tourism enterprises.
M.Sc. (Econ.) Hanna-Maija Väisänen, University of Helsinki, Ruralia Institute, Finland
Is recreational hiking responsible? A pilot study of experimental plots in Iceland.
PhD Micael Runnström, Department of Physical Geography and Ecosystem Science, Lund University, Sweden
13:25-13:45 Succesful implementation of sustainability of and responsibility in SME destinations.
Keijo Salenius, APA, Board member of Basecamp Oulanka, Finland
Understanding the motivations for more sustainable behavior in lake destinations.
Dr. Professor Rachel Dodds, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada
13:50-14:20 The role of portable outdoor devices in risk assessment of visitors to remote areas.
M.A. Konstantin Gridnevskiy, Stenden University of Applied Sciences, The Netherlands
Sustainable Tourism in Space Tourism.
Annette Toivonen, Doctorate Candidate in Tourism Research in the University of Lapland, Finland
14:25-14:45 Bottom-line of tourism responsibility in Finnish destination brochures.
Professor, Director Johan Edelheim, Multidimensional Tourism Institute (MTI), Finland
14:50-15:10 Planning sustainable leisure landscapes in arctic rural communities.
Professor Rannveig Ólafsdóttir, Institute of Life and Environmental Sciences, University of Iceland, Iceland

15:15 Coffee

15:45 Keynote and panel discussion

Future of Responsible Tourism
Visiting Professor John Swarbrooke, Plymouth University and Director, J and S Consulting

Moderator John Swarbrooke

  • Researcher and project manager Sanna Kyyrä, Multidimensional Tourism Institute (MTI)
  • Professor C. Michael Hall, Canterbury University, New Zealand
  • Professor Harold Goodwin, Manchester Metropolitan University
  • Consultant Francesca Allievi, Barilla Center for Food and Nutrition
  • Communications & PR Executive Julia Melnik, TUI Nordic/Finnmatkat
  • Development manager for Tourism Education Anu Nylund, Helmi Travel and Business College, Finland

17:30 Conference closing words

19:00-23:00 Social Programme at the Jyväskylä Harbour

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