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The ambition of the Awards has always been to recognise businesses and destinations which are making tourism better and to spread good practice – to educate, inspire and challenge others to do likewise or do more.
In this year when the world faces a global pandemic, it seemed inappropriate to continue with the World Responsible Tourism Awards as usual. It is not Business as Usual, and the crisis is likely to continue for some time.
This year there will be Highly Commended and Commended certificates and logos which can be used in print and online. This is an opportunity to provide recognition for those who have taken responsibility and addressed the many challenges of the pandemic. Some destinations and businesses will enhance their reputations tackling the pandemic, others will not.
This year we shall be taking recommendations from anyone keen to tell us about destinations, businesses and other organisations or individuals which are using tourism, or tourism facilities, to address the challenge of Covid-19.
We are not announcing categories, the judges will determine the categories when we have all the nomination in, Those we are commending and the commendations will be published on 4th November during World Travel Market. We plan to host a virtual awards ceremony.
Ways in which the tourism sector might be helping to address the challenges include:
This list is not exhaustive and some initiatives will meet more than one of these challenges.
Remember the judges can only recognise the destinations, businesses and other organisations or individuals that are nominated.