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WTM Africa 2024

February 12, 2024
Harold Goodwin
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Wednesday 10 April

10h30 – 11h15 Leaders in Responsible Tourism

In the 2023 Global Responsible Tourism Awards, more than half of the winners were from Africa. Lemala (Tanzania) was recognised for reducing plastic waste through upcycling and sequestration;  Ngwenya Glass  (Eswatini) for encouraging local sourcing of craft and food; Uthando (South Africa) for meaningful connections; Weeva (South Africa) for addressing climate change; and Wildlife Act (South Africa) for nature-based tourism.

Harold Goodwin, chair of judges for the WTM Africa and Global Awards, will be conversing with them about why they won globally and what it means to them and Africa to be recognised as global leaders.

13h30 – 14h15  Inclusive Tourism: Creating Shared Value

South Africa’s 1996 White Paper recognised the importance of ensuring that communities are involved in and benefit from tourism and working closely with local communities to identify and develop their tourism, encouraging ‘tour operators to include shebeens, local museums, arts and craft shops in their tour itineraries.’ South Africa was ahead in recognising the importance of engaging communities to enrich the tourist experience and the local community. Years later in 2011, Porter and Kramer published a paper in the Harvard Business Review articulating the case for gaining competitive advantage by creating shared value. This panel will discuss why shared value makes business sense.
Moderator: Harold Goodwin WTM Africa Responsible Tourism Adviser
Bangu Masisi ICRT Southern Africa
Glynn O'Leary Transfrontier Destinations
Henko Wentholdt  Tales from Africa Travel

Thursday 11 April:

10h30 – 17h30 The Responsible Tourism Conference

10h30 – 10h40Welcome and Opening with Olivia Gradidge & Mandisa Magwaxaza, Molo Mhambi Relations and our MC for the day

10h40 – 11h10 – The Responsible Tourism Movement has been going on for two decades – what have we learnt?

Drawing on experience around the world since the launch of the Cape Town Declaration in 2002 Harold Goodwin will reflect on what works and why for businesses and destinations. What are the business opportunities? How can destinations use tourism for their sustainable development? How do we address climate change, green aviation, make tourism more inclusive, use it to relieve poverty, improve livelihoods and make better places for people to live in?

11h10 - 12h00Positive Impact Tourism

Organisations like the World Travel and Tourism Council have long pointed to the positive economic impact of tourism, that approach is now broadening to include Nature Positive Travel & Tourism and the Sustainable Hospitality Alliance promotes “Net Positive Hospitality for a better world.” This panel will reflect on why positive impact has come to the fore and how it can be used to counter greenwashing

Moderator Harold Goodwin, WTM Africa Responsible Tourism Adviser

Emilie Hagedoorn             Green Heart Tourism
Michael Lutzeyer,  Founder & Visionary, Grootbos Private Nature Reserve
Nwabisa Mjoli,                    Sustainability Content and Support Lead at Weeva

12h00 – 12h40 Sustainability & Social Cohesion

Practising Responsible Tourism requires us, first and foremost to be good neighbours. To people, to wild spaces and wildlife. By far and large, the majority of communities, alongside protected wild spaces, live by the lowest standards of measuring livelihood. What does the social status of these communities say about the relationship between tourism and communities? How do we speak to each other? Care for each other? How can we reshape the relationship between rural communities neighbouring protected wild spaces and the businesses that operate in those wild spaces?

Moderator Mandisa Magwaxaza, Molo Mhambi Relations
Ms Hapiloe Sello, CEO SANPARKS
Dr Andrea Ferry, Sustainability Coordinator at Singita

12h40 – 13h10 – The Cape Town Experience of Responsible Tourism  

Harold Goodwin in Conversation with Dr Theuns Vivian Head: Destination Development & Economic Growth, Cape Town and  Cape Town Tourism. Our conversation will range over the experience of the last two decades, current developments and plans for the future.

13h10 – 13h50 – Responsible Tourism at the V & A Waterfront 
The V&A Waterfront, a renowned advocate for Responsible Tourism, aims to address socio-economic and environmental concerns. By doing so, the V&A hopes to set an inspiring example of how collaboration with communities, environmental stewardship, and ethical business practices can drive success. In alignment with its commitment to connecting local communities with the waterfront, the V&A will delve into its journey to becoming a global leader in responsible destination development. From enhancing public spaces to safeguarding marine wildlife, fostering learning opportunities, and championing diversity and inclusion, the V&A will share insights into its innovative approach and future strategies. Don't miss this opportunity to explore how responsible tourism can benefit local communities, various industries, and the broader tourism sector.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor

13:50- 14:00 Kerala Village Life Experiences
The Village Life Experiences created by the Responsible Tourism Mission in Kerala were at least in part inspired by the township tours of South Africa. Commissionable to hotels, resorts and tour operators, the guides and villagers earn from hosting the tourist's Village Life Experiences, enriching the local community and the guest experience and extending the length of stay.

Presenter Harold Goodwin, WTM Africa Responsible Tourism Advisor

14h00 – 14h20 Transparent Reporting 

Harold Goodwin in conversation with Julie Cheetham,  co-founder and Managing Director of Weeva and Head of Sustainability at Nianova about the implications of the EU Green Claims Directive and the contribution of the Weeva sustainability management platform to sustainability, resilience and business.

14h20 – 15h00 - Nature Positive Tourism
The World Travel & Tourism Council is encouraging travel and tourism to become Guardians of Nature, pointing out that 80% of Travel & Tourism goods and services directly or indirectly rely on nature’s resources and functioning ecosystems. But what does this mean in practice? Our panel will share their experience.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor
Wilfred Chivell, MD Dyer Island Cruises Whale Watch and Marine Dynamics Shark Tours, Chairman Dyer Island Conservation Trust
Miha Logar, Co-Founder, Gorilla Highlands Experts
Michel Girardin  Michel Girardin & Associates & Shiluvari  Ndlopfu Gogos (Elephant Grandmothers)
TBA  Samara, Karoo Reserve, Rewilding in Action

15h00 – 15h30 – Marketing Responsible Tourism
Harold Goodwin, in conversation with Tinyiko Mageza, Executive Head of Marketing, V&A Waterfront, about how best to use marketing as part of a tourism business’s Responsible Tourism strategy. There is increasing scepticism amongst travellers and holidaymakers about greenwashing, but at the same time, research reveals that consumers cannot find sustainable choices.

15h30 -15h45 Mejdi Travel - Dual Narative Tours 
Aziz Abu Sarah, a co-founder of Mejdi Tours, in conversation with Harold Goodwin, WTM Responsible
Tourism Adviser. Aziz and Scott consider travel to be one of the most powerful and untapped resources for creating a better planet. Leaders in socially conscious travel Mejdi focus on bringing the rich cultural diversity of every destination and its hidden and special stories to their travellers, doing so in a way that benefits the local people’s lives and livelihoods. Mejdi is looking to expand its offer stand to partner with African businesses. They have developed dual narrative tours to enable travellers to get a rounded sense of the societies they visit

15h45 – 16h00 – Launch of the ICRT Southern Africa Network
There is an international group of International Centres of Responsible Tourism, networks which share knowledge and together seek to make tourism better. The ICRT India Foundation was the first to formally establish itself as a not-for-profit with a view to securing grant funding for South-South knowledge and praxis exchange. Come along to hear about the plans for the Southern Africa Network and join if you see value in it.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor
Julie Cheetham
Ruth Crichton
Bangu Masisi
Glynn O’Leary

16h00 – 17h00 – Awards Ceremony

17h00 – 17h30 – Awards Celebration

Friday 12 April

13h30 15h00  What is the future of certification?

There has been mounting concern from businesses about cost and consumers about misselling for some time. It can be argued that certification is the safest form of greenwashing. There is a move towards greater transparency around the sustainability agenda, and the EU, an important market for Africa, is (a) requiring more transparent reporting from larger businesses on their Corporate Social Responsibility, including Scope 1 & 2, which will require SMMEs to report to their business partner and (b) the Green Claims Directive which will impact directly on businesses selling to consumers in Europe.

We have 90 minutes to explore and debate the issues and to try to thrash out a way forward that works for B2B and B2C businesses.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor
Resource Persons:
Julie Cheetham Weeva
Ruth Crichton
Tom Fels, Founder & CEO, Animarem
Emilie Hagedorn Green Heart Tourism
Lisa Scriven, Utopia Africa

15:30 -16:30 Technology for Responsible Tourism
Unless you are a qualified engineer or scientist or can afford to employ one, making decisions about green technology is full of challenges and pitfalls. In November last year, a new website was launched: Technology for Responsible Tourism. It provides curated, peer-reviewed and reliable advice about technology, which will deliver in a range of geographies, topographies, and climates and enable businesses and destinations to determine which technologies are most suitable in their locale.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor
Ruth Crichton
Julie Cheetham

Jarrod Lyons Business Development Atlantis Special Economic Zone


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