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WTM Africa 2024

February 12, 2024
Harold Goodwin
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Wednesday 10 April

10h30 – 11h15 Leaders in Responsible Tourism  Spotlight Theatre 

In the 2023 Global Responsible Tourism Awards, more than half of the winners were from Africa. Lemala (Tanzania) was recognised for reducing plastic waste through upcycling and sequestration;  Ngwenya Glass  (Eswatini) for encouraging local sourcing of craft and food; Uthando (South Africa) for meaningful connections; Weeva (South Africa) for addressing climate change; and Wildlife Act (South Africa) for nature-based tourism.

Harold Goodwin, chair of judges for the WTM Africa and Global Awards, will be conversing with them about why they won globally and what it means to them and Africa to be recognised as global leaders.
Julie Cheetham    Weeva
James Fernie        Uthando (Love) South Africa
Johan Maree        Wildlife Act 
Chas Prettejohn   Ngwenya Glass Eswatini

11:30 - 12:15 Creating Meaningful Connections  Spotlight Theatre

Can tourism broaden the mind: creating meaningful connections and celebrating diversity

Africa is the world's most culturally diverse continent, and its nation-states reflect that diversity. At the heart of Responsible Tourism are the values of respect and the aspiration to create meaningful connections. Respect does not require the denial of difference. A meaningful connection is best achieved through the exploration of difference, through conversation, dialogues and debate. What does this have to do with travel and tourism? In The Innocents Abroad, Mark Twain wrote : “Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime.” This may or may not have been an entirely original thought, “The world is a book and those who do not travel read only one page” is attributed to St Augustine. Mejdi Tours is “founded on the belief that tourism should be a vehicle for a more positive and interconnected world.” MEJDI translates to both “honour” and “respect”, the business was established to “change the face of tourism through a socially responsible business model that honours both clients and communities.” Travellers engage with a diversity of views about the places they visit and multiple narratives. The Kigali Genocide Memorial is the final resting-place for 250,000 victims of the Genocide against the Tutsi. It is also a driver in Rwanda’s extraordinary journey towards healing and reconciliation.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor
Aziz Abu Sarah Founder, Co-Founder and CEO, Mejdi Tours
Marc Gwamaka, Engagement and Outreach Coordinator  Aegis Trust   & Kigali Genocide Memorial

13h30 – 14h15  Inclusive Tourism: Creating Shared Value Spotlight Theatre

South Africa’s 1996 White Paper recognised the importance of ensuring that communities are involved in and benefit from tourism and working closely with local communities to identify and develop their tourism, encouraging ‘tour operators to include shebeens, local museums, arts and craft shops in their tour itineraries.’ South Africa was ahead in recognising the importance of engaging communities to enrich the tourist experience and the local community. Years later, in 2011, Porter and Kramer published a paper in the Harvard Business Review articulating the case for gaining competitive advantage by creating shared value. This panel will discuss why shared value makes business sense.
Moderator: Harold Goodwin WTM Africa Responsible Tourism Adviser
Bangu Masisi ICRT   Sapphire Corporate SolutionsICRT Southern Africa 
Glynn O'Leary            Transfrontier Parks Destinations & ICRT Southern Africa 
Henko Wentholdt      Tales from Africa Travel

Thursday 11 April:  Spotlight Theatre 

10h30 – 17h30 The Responsible Tourism Conference

10h30 – 10h40Welcome and Opening Alderman James Vos, City of Cape Town, Carol Weaving MD WTM Arica & Olivia Gradidge, Marketing Manager, Africa Travel Week

10h40 – 11h10 – The Responsible Tourism Movement has been going on for two decades – what have we learnt?

Drawing on experience around the world since the launch of the Cape Town Declaration in 2002 Harold Goodwin will reflect on what works and why for businesses and destinations. What are the business opportunities? How can destinations use tourism for their sustainable development? How do we address climate change and green aviation, make tourism more inclusive, use it to relieve poverty, improve livelihoods and make better places for people to live in?

11h10 - 12h00Positive Impact Tourism

Organisations like the World Travel and Tourism Council have long pointed to the positive economic impact of tourism, that approach is now broadening to include Nature Positive Travel & Tourism and the Sustainable Hospitality Alliance promotes “Net Positive Hospitality for a better world.” This panel will reflect on why positive impact has come to the fore and how it can be used to counter greenwashing

Moderator Harold Goodwin, WTM Africa Responsible Tourism Adviser

Emilie Hagedoorn             Green Heart Tourism
Michael Lutzeyer,              Founder & Visionary, Grootbos Private Nature Reserve
Nwabisa Mjoli,                   Sustainability Content and Support Lead at Weeva
Kim Weber                          Group Commerical Manager City Centre Conference Centre

12h00 – 12h40 What is the future of certification?  

There has been mounting concern from businesses about cost and consumers about misselling for some time. It can be argued that certification is the safest form of greenwashing. There is a move towards greater transparency around the sustainability agenda, and the EU, an important market for Africa, is (a) requiring more transparent reporting from larger businesses on their Corporate Social Responsibility, including Scope 1 & 2, which will require SMMEs to report to their business partner and (b) the Green Claims Directive which will impact directly on businesses selling to consumers in Europe.

We have 40 minutes to explore and debate the issues and to try to thrash out a way forward that works for B2B and B2C businesses.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor
Resource Persons:
Julie Cheetham Weeva
Ruth Crichton  The Long Run
Emilie Hagedorn Green Heart Tourism
Lisa Scriven,  Fair Trade Tourism,


12h40 – 13h10 – The Cape Town Experience of Responsible Tourism  

Harold Goodwin in Conversation with Dr Theuns Vivian Head: Destination Development & Economic Growth, Cape Town and  Cape Town Tourism. Our conversation will range over the experience of the last two decades, current developments and plans for the future.

13h10 – 13h50 – Responsible Tourism at the V & A Waterfront 
The V&A Waterfront, a renowned advocate for Responsible Tourism, aims to address socio-economic and environmental concerns. By doing so, the V&A hopes to set an inspiring example of how collaboration with communities, environmental stewardship, and ethical business practices can drive success. In alignment with its commitment to connecting local communities with the waterfront, the V&A will delve into its journey to becoming a global leader in responsible destination development. From enhancing public spaces to safeguarding marine wildlife, fostering learning opportunities, and championing diversity and inclusion, the V&A will share insights into its innovative approach and future strategies. Don't miss this opportunity to explore how responsible tourism can benefit local communities, various industries, and the broader tourism sector.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor

Vusi Nondo Executive Manager,  Development at the V&A

13:50- 14:00 Kerala Village Life Experiences
The Village Life Experiences created by the Responsible Tourism Mission in Kerala were at least in part inspired by the township tours of South Africa. Commissionable to hotels, resorts and tour operators, the guides and villagers earn from hosting the tourist's Village Life Experiences, enriching the local community and the guest experience and extending the length of stay.

Presenter Harold Goodwin, WTM Africa Responsible Tourism Advisor

14h00 – 14h20 Transparent Reporting 

Harold Goodwin in conversation with Julie Cheetham,  co-founder and Managing Director of Weeva and Head of Sustainability at Nianova about the implications of the EU Green Claims Directive and the contribution of the Weeva sustainability management platform to sustainability, resilience and business.

14h20 – 15h00 - Nature Positive Tourism
The World Travel & Tourism Council is encouraging travel and tourism to become Guardians of Nature, pointing out that 80% of Travel & Tourism goods and services directly or indirectly rely on nature’s resources and functioning ecosystems. But what does this mean in practice? Our panel will share their experience.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor
Wilfred Chivell, MD Dyer Island Cruises Whale Watch and Marine Dynamics Shark Tours, Chairman Dyer Island Conservation Trust
Miha Logar, Co-Founder, Gorilla Highlands Experts
Michel Girardin  Michel Girardin & Associates & Shiluvari  Ndlopfu Gogos (Elephant Grandmothers)
Isabelle Tomkins   Samara, Karoo Reserve, Rewilding in Action

15h00 – 15h30 – Marketing Responsible Tourism
Harold Goodwin, in conversation with Tinyiko Mageza, Executive Head of Marketing, V&A Waterfront, about how best to use marketing as part of a tourism business’s Responsible Tourism strategy. There is increasing scepticism amongst travellers and holidaymakers about greenwashing, but at the same time, research reveals that consumers cannot find sustainable choices.

15h30 -15h45 Mejdi Travel - Dual Narative Tours    Video: looking for suppliers in Southern Africa.
Aziz Abu Sarah, a co-founder of Mejdi Tours, in conversation with Harold Goodwin, WTM Responsible
Tourism Adviser. Aziz and Scott consider travel to be one of the most powerful and untapped resources for creating a better planet. Leaders in socially conscious travel Mejdi focus on bringing the rich cultural diversity of every destination and its hidden and special stories to their travellers, doing so in a way that benefits the local people’s lives and livelihoods. Mejdi is looking to expand its offer stand to partner with African businesses. They have developed dual narrative tours to enable travellers to get a rounded sense of the societies they visit

15h45 – 16h00 – Launch of the ICRT Southern Africa Network
There is an international group of International Centres of Responsible Tourism, networks which share knowledge and together seek to make tourism better. The ICRT India Foundation was the first to formally establish itself as a not-for-profit with a view to securing grant funding for South-South knowledge and praxis exchange. Come along to hear about the plans for the Southern Africa Network and join if you see value in it.

The objectives and purposes of the ICRTs internationally are those of the 2022 Responsible Tourism Charter. There will be an opportunity to sign up to the charter. Come along if you would like to become part of the ICRT Southern Africa Network and contribute to and gain from this movement to make tourism better for businesses, communities in destinations, and their cultural and natural environments.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor
Julie Cheetham Weeva
Ruth Crichton  The Long Run
Emilie Hagedorn Green Heart Tourism
Bangu Masisi ICRT   Sapphire Corporate SolutionsICRT Southern Africa 
Glynn O'Leary            Transfrontier Parks Destinations & ICRT Southern Africa 

16h00 – 17h00 – Awards Ceremony
Dive into the extraordinary achievements of WTM Africa entrants! Join us as we unveil and celebrate innovative projects and reveal the winners who redefine excellence in the travel and tourism industry. The Gold winners will be entered into the Global Responsible Tourism Awards sponsored by Sabre.  The WTM Africa Awards will be presented by Mandisa Magwaxaza

17h00 – 17h30 – Awards Celebration
Join us at the WTM Africa Responsible Tourism Award Celebration! Indulge in delectable activations and seize the opportunity to converse with the prestigious award winners.

Friday 12 April

11:30 -12:15 Technology for Responsible Tourism  Future Forum
Unless you are a qualified engineer or scientist or can afford to employ one, making decisions about green technology is full of challenges and pitfalls. In November last year, a new website was launched: Technology for Responsible Tourism. It provides curated, peer-reviewed and reliable advice about technology, which will deliver in a range of geographies, topographies, and climates and enable businesses and destinations to determine which technologies are most suitable in their locale.

Moderator: Harold Goodwin, WTM Africa Responsible Tourism Advisor
Michael Boyce      Solarus
Julie Cheetham Weeva
Ruth Crichton  The Long Run
Alexis Cronin Dunia Designs Co-founder at Dunia Designs | SustainStyle Innovator | Eco Chic Product Designer
Jarrod Lyons Business Development Atlantis Special Economic Zone
Emma Muller  CEO & Founder Kaackai

13:30 - 15:00 Responsible Tourism Drop-in Surgery Brain Box

An opportunity with Harold Goodwin to seek advice or continue discussions from the panels



© 2024 The Responsible Tourism Partnership 
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