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WTM London 2022

August 1, 2022
Harold Goodwin
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If you are new to Responsible Tourism, come along on Monday 7 Nov to the Growing Consumer Demand for Responsible Tourism session, followed by the Awards and see what the leading businesses and destinations are achieving.

Monday 7th November

Sustainable Stage

10:30 – 11:25 Panel: Why Responsible Tourism Makes Business Sense
There are multiple reasons why taking responsibility for making tourism better and more sustainable makes business sense. It can enhance product quality and reduce costs; it minimises risk, ensures licence to operate, and reduces staff turnover, reducing training costs and enhancing quality For many it is also the right thing to do. We more often hear about the market advantages, richer, more authentic and guilt-free experiences. Differentiation is valuable to any business, non-price competition can attract new customers, build reputations and encourage referrals and repeats. In this session, you will hear from businesses which have benefitted from taking responsibility

Moderator: Harold Goodwin

11:30 – 12:00 Harold Goodwin, in conversation with Shanon Guihan
Shannon Guihan is Chief Sustainability Officer & Head of TreadRight at The Travel Corporation (TTC), which has 40 brands operating in 70 countries. We shall explore why their Travel Pledge to make travel matter makes business sense, why values matter in travel and tourism and why it makes business sense. Brett Tolman, chair of TTC, writes on their website, “Many expect their travel to be sustainable and are seeking responsible choices, including less environmental impact and helping support communities across the globe, all while ensuring that well-being is top of mind.” We shall explore their 5-year sustainability strategy, How We Tread Right (HWTR), and how and why they support the UN’s development goals.

12:00 – 13:00 There is increasing awareness of global warming. How can businesses best respond and avoid greenwashing?

With extreme heat waves, bushfires and flooding regularly in the news, there is growing awareness of the consequences and causes of climate change. Last year the UN Secretary-General António Guterres described the last IPCC report as “a code red for humanity”, “If we combine forces now, we can avert climate catastrophe. But… there is no time for delay and no room for excuses.” He was damning: “The facts are undeniable. This abdication of leadership is criminal. The world’s biggest polluters are guilty of arson of our only home.”  In this panel, businesses will discuss how they have responded to increasing awareness among consumers of the damage caused by carbon emissions and their expectation that businesses will reduce emissions.

Moderator: Harold Goodwin


Future Stage

13:15-14:00 Growing Consumer Demand for Responsible Tourism

Consumer surveys by Booking.com, Expedia, Euromonitor, IBM, and the Boston Consulting Group reveal a rapidly changing market. Consumers from nearly all source markets, in ever greater numbers, are seeking more sustainable holidays. Increasingly travellers are looking to purchase more sustainable travel opportunities, but they report that these options are difficult to find. In this session, you will hear from industry leaders about the trends and how to respond to them.

Moderator: Tanya Beckett

14:00-14:45 The Global Responsible Tourism Awards

Every year remarkable new responsible businesses and destinations are ‘discovered’ and recognised through the Awards. The WTM Responsible Tourism Awards We have two sets of presentations in the 18th year of the WTM Responsible Tourism Awards. The BBC’s Tanya Beckett will present the Gold and Silver Awards to those businesses and destinations which have been recognised by the judges in the Rest of the World. The Gold winners from Africa, India, Latin America, and the Rest of the World have been entered into the Global Awards – we shall be announcing and showcasing the Global winners.

Come along to hear what the leaders are achieving, does doing business with them make business sense for you?

Presenter: Tanya Beckett

Sustainable Stage

World Responsible Tourism Awards Reception 17:00-18:00

Tuesday 8th November

Sustainable Stage 10:30-13:00

10:30 – 11:20 Our world is diverse but how diverse and inclusive are our businesses?
 Our industry depends on our world’s diversity; we travel to experience that difference – cultures, nature, climate and landscapes. If everywhere was the same, there would be far less desire to travel and experience the other. There would be fewer business opportunities. But, how diverse and inclusive is our industry? In the age of mass travel, it is all too easy to ignore groups with different interests or who are differently abled. Our panellist will share their experience of employing the differently abled and providing travel and itineraries for groups who often feel excluded from the mainstream industry. Pricing, too, is an issue. How can we provide great experiences for families and those with lower incomes?

Moderator: Harold Goodwin

11:30 – 12:00  Harold Goodwin, in conversation with #######

12:00 – 13:00 Responsible Marketing – securing the business advantage

“Tall poppy syndrome” is used in Australia and New Zealand to describe the fear that some businesses have about talking about how they make tourism better, they fear that they'll be criticised.  It is an issue for businesses that take responsibility and make tourism better for the environment, nature and local people. Too often, the syndrome discourages businesses and destinations from talking openly about their achievements out of modesty, a sense that they are not yet perfect, or fear of being criticised or sabotaged. In this panel, we’ll explore with businesses which do effectively use their responsibility in their marketing and equip you with the “Dos and Don’ts” for your business. An opportunity to learn from those who have successfully used their sustainability efforts as part of their marketing

Moderator: Harold Goodwin

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